A New Way to Look at Promotions

A typical promotion is a balancing act between sales and promotion. Typically, to increase revenue, a promotion must also take away from the profit of each product sold. 

However, the promotion strategies in this eBook are very different. These strategies not only increase sales, but also increases profit margins. 

By reading this eBook, you'll be able to answer the question, "How do we make our less profitable customers act like our most profitable customers?"

What are you waiting for? Download the eBook now to learn more about how to make your B2B customers spend more, but cost less! 

This guide was created by our friends over at Apruve, a B2B credit network that connects business buyers, their suppliers, and third-party banks to drive B2B sales through easy, risk-free lines of credit.